Serena Papait is an interior and light designer based in Italy. I created for her a new brand identity together with a new website.

Launch website

Client

Serena Papait

My role

Brand identity
Web Design
Web Development

In the first iteration of the logomark I started sketching with a brush pen. The idea of this logo was to create a calligraphic mark, made with a single brush stroke. After a while, I starting seeing a funny face in it, so I discarted it.

Eventually I landed on a logo built on a simple geometric construction. The advantages of a gerometric frame is that it gives the logo a timeless look and makes it easy to reproduce, without mistakes.

For consistency, I edited the S of the Brandon to match the style of the logomark.

The signature is modular and also built on a geometric structure. This makes it easy to create multiple variations while keeping consistency.

At last I designed and built a responsive website. Full bleed images and a simple design aim to celebrate the quality of the products.

At the end of the project, I turned the website into a Webflow template. If you want to use it, here is the link. Thanks for reading!